We remain fully operational. Our teams are working around the clock to ensure your deliveries continue safely.
DOWNLOAD THE APP
Copyright © 2025 Desertcart Holdings Limited
DOWNLOAD THE APP
Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to JORDAN.
✨ Own your glow with L'Oréal’s ultimate blonde boost!
L'Oreal Paris Preference 10.21 Stockholm is a premium permanent hair dye delivering 100% grey coverage and luminous, multi-dimensional blonde tones. Featuring a translucent gel enriched with precious flower oils and a colour lock conditioner with UV protection, it ensures up to 9 weeks of vibrant, fade-defying colour. The non-drip developer cream and included gloves make at-home application easy and mess-free, offering a salon-quality finish trusted by 9/10 women.
| ASIN | B00PL7Q74K |
| Benefits | Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result. |
| Best Sellers Rank | 406 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 10.21 VERY VERY LIGHT PEARL BLONDE |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 8,964 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 03600521044094 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | 10.21 Very Very Light Pearl Blonde, Permanent Hair Colour |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Material Features | Natural |
| Material Type Free | Ammonia Free, Peroxide Free, Fade Resistant |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result. Product benefits Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result. See more |
| Unit Count | 3 count |
P**E
At last the blonde i wanted!
This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future
M**A
Darker than expected but the best lowlight colour for strawberry blondes
This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.
A**.
Great product
Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.
K**R
Hair dye
Easy to use, l got it to tone down a darker colour, very happy with results.
A**R
Great colour
Love this colour not too blonde. Covers grey perfectly.
A**R
Darker than pics initially, does lighten after washing hair a few times
I always use loreal hair colour. I wanted a more natural blonde so chose this colour. Initially was rather dark more of a tawny blonde, but soon lightened up after a few hair washes to a natural light blonde. Delighted with colour as i felt the previous excellence blondes i was using were looking more silvery than blonde. Leaves hair feeling silky, with a thicker fuller appearance and in great condition.
G**E
Kc
Crappy hair colour. Shame on you loreal for selling rubbish to European consumers. North America have L'Oréal feria which is rich and good and that actually orks.
T**R
Average
Can be knotty after initial wash/condition.
Trustpilot
2 months ago
1 month ago