All Liquid Laundry Detergent, Stainlifter Fights Tough Stains, for Messy Fun Families, 2X Concentrated, 110 Loads

Nice Smell ..not overpowering. Gets all the stains out!! Leaves clothes clean, soft & fresh!!!

This IS really concentrated! About half of the marked area inside the cup is all I need for a full load of laundry in a 25# machine. Super cleaning power, it gets my work uniforms clean without the funky smell that the uniform service product leaves. Start off with small amounts til you see just how much you need. I'm not kidding! Otherwise, your clothes will smell like they were pull straight out of the bottle!

It is a top quality product. Moreover, at a very affordable price. I have tried many products of this type and this one is the best. I will definitely continue to purchase this product in the future. I highly recommend!

I've used All for more than 50 years, since it was recommended by my pediatrician as the one laundry detergent then that would help my infant son's diaper rash clear up - and stay gone. (We laundered diapers back in those days.) Despite being "updated" periodically since then, it still does an excellent job on everything from delicate items to heavy-duty gardening duds.

use these everyday for my boutique and it works really well

Use every day

This is a great scent. Some of the other products by All have too much of a floral or perfume smell. This is a great option other than the Free and Clear.

this is great, why isn't all laundry detergent 2x concentrate? who wants to pay for and store water? smells great, i love original all scent and i've never had issues with it. i do have slightly sensitive skin this doesn't bother my skin... if you are super sensitive and normally have issues with any dyes (this is blue) or fragrance though you may want to skip and go with the all free/clear but get the 2x concentrate as well. easy to handle, light package without the drippy nozzle of the giant bottle. overall better design. thanks all